SWOT Analysis of PT. XYZ's Competitive Advantage Strategy as a Manufacturing Company
Keywords:
SWOT Analysis, Competitive Advantage, Business StrategyAbstract
This study aims to analyse the competitive advantage strategy of PT XYZ, a manufacturing company, through the SWOT (Strengths, Weaknesses, Opportunities, Threats) approach. This analysis is conducted to identify internal and external factors that affect the company's competitiveness amid the market dynamics of the manufacturing industry. The research method used is descriptive qualitative with data collection through documentation studies, observation, and in-depth interviews. The results of the analysis show that PT XYZ has a number of strengths such as high production capacity and consistent product quality, but also faces weaknesses in terms of distribution efficiency and technology adoption. In terms of opportunities, the company can capitalise on the development of industry 4.0 technology and increased domestic market demand, while the main threats come from foreign competitors and fluctuating raw material prices. Based on the results of the SWOT analysis, it is recommended that PT XYZ develop a product differentiation strategy and improve operational efficiency to maintain and strengthen its competitive advantage in the market.
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